Such changes were inevitable as SEOs tried to over-optimize the meta titles by stuffing it with a lot of keywords. It has to be also noted that Google has been tweaking the meta title since 2012 to make it easier for users to recognize relevant pages. Google, for long, has been using its discretion to decide whether to choose the meta title or the H1s in SERPs. They have every right to do so because the text within the title and description is what opens the door way for people to the endless possibilities of search. If you have been watchful of what has been happening in the last two years, Google has been testing a lot with different ways to showcase titles for its users in SERPs. The title tag is supposed to accurately describe the content of the page and Google displays it on SERPs as a clickable headline while displaying the results. Meta TitleĪ meta title tag is an HTML element on a webpage that specifies the title of the page to search engines. However, popular WordPress plugins use this benchmark, especially the Yoast plugin, creating a misconception about character limit of meta title and description. Google cares little about the characters that you use but is more watchful of the number of pixels used by each character. There is no official document from Google that says you must consider 70 as the character limit of title and 160 as the limit for the meta description. Let us drive right into the pertinent fact that can debug this misconception. Have you recently optimized the meta title and meta description of your website as part of the on-page optimization effort?ĭid the words truncate when Google displayed the same in the search results?Ī majority of the meta titles and meta descriptions that SEOs write get truncated due to the lack of understanding about how Google SERP works.Įven the SEO experts tend to make this mistake, which stemmed from an age-old belief that Google considers 70 and 160 as the character limit for the title and description, respectively.
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